Biotherm Scores David Beckham For Men’s Grooming Launch

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By: TOM BRANNA

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L’Oréal Luxe’s brand Biotherm Homme and Seven Global, David Beckham and Simon Fuller’s joint venture with Global Brands, will develop a men’s grooming line. The collection, of both skin care and daily grooming products, will launch in 2017. As part of the collaboration and long-term accord, England’s football icon becomes Biotherm Homme’s first global ambassador. Beckham’s first Biotherm Homme campaign, for the brand’s moisturizer will break online in June. “The partnership between Biother...

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